Guide to Asset Allocation: Build Your Investment Portfolio

Guide to Asset Allocation: Build Your Investment Portfolio

Asset allocation is the process of dividing your investments among different assets, such as stocks, bonds, and cash1. The goal of asset allocation is to balance risk and reward by apportioning a portfolio’s assets according to an individual’s goals, risk tolerance, and investment horizon.

The allocation that works best for you changes at different times in your life, depending on how long you have to invest and your ability to tolerate risk. Factors to consider include your age, investment goals, risk tolerance, and time horizon.

One way to diversify your investments is to allocate them among different kinds of assets. Historically, stocks, bonds, and cash have not moved up and down at the same time. Factors that may cause one asset class to perform poorly may improve returns for another asset class1.

People invest in various asset classes in the hope that if one is losing money, the others make up for those losses1. You’ll also be better diversified if you spread your investments within each asset class by holding a number of different stocks or bonds, and investing in different industry sectors. There is no simple formula that can find the right asset allocation for every individual.

Your asset allocation will depend on a number of factors, including your investment goals, risk tolerance, and time horizon. Allocating your assets is a personal decision and it’s not a decision to make once and then forget about.

It’s important to regularly review and adjust your asset allocation to ensure it aligns with your goals and risk tolerance. A financial advisor can help you manage your investment portfolio and find an asset allocation that works for you.

Definition of Asset Allocation

Asset allocation is the process of dividing investments among different asset classes to achieve specific investment objectives. Investors must determine which types of assets they want to invest in and how much they want to allocate to each class of assets.

The most common assets that investors allocate funds towards include stocks, bonds or fixed-income securities, cash and cash equivalents such as savings accounts or money market funds, real estate funds or physical properties and commodities.

Importance of Asset Allocation

Asset allocation plays a vital role in the success of an investor’s portfolio by reducing risks through diversification. By investing in different types of assets within their portfolio, investors can minimize losses from individual securities or markets’ performance downturns. This reduction in risk helps preserve capital during periods when markets are down.

Asset allocation also helps maximize returns by allowing investors to capture gains from various economic sectors that perform well at different times during economic cycles. Investors who allocate their portfolios effectively can earn higher returns with lower volatility over time.

What is asset allocation?

Asset allocation is the process of dividing your investment portfolio among different asset classes, such as stocks, bonds, and cash equivalents. The goal is to maximize returns for a given level of risk.

2. Why is asset allocation important?

Asset allocation is a key part of investment portfolio management. By spreading your investments across asset classes that perform differently under different economic conditions, you aim to reduce the overall risk and volatility of your portfolio. Proper asset allocation aligns your investments with your financial goals, time horizon, and risk tolerance.

3. What are the three main asset classes?

The three broad asset classes are stocks, bonds, and cash equivalents. Stocks provide ownership shares in companies. Bonds are debt investments that pay fixed interest. Cash equivalents are short-term securities that pay modest interest rates.

4. How do equities, fixed-income, and cash and equivalents differ in terms of risk and return?

Equities like stocks have the highest risk but highest potential returns over long periods. Fixed-income assets like bonds have moderate risk and returns. Cash and equivalents like money markets have low risk and offer modest interest.

5. What factors should be considered when determining asset allocation?

Key factors are your investment goals, time horizon, risk tolerance, age, income needs, and liquidity needs. For example, younger investors may favor stocks while retirees may shift to more bonds and cash to reduce risk.

Understanding Asset Classes

Asset classes refer to different categories of investments with distinct characteristics and risks. Strategic asset allocation involves identifying which asset classes best suit the investor’s goals, risk tolerance, and time horizon.

Definition and Examples of Asset Classes

In general, there are five main asset classes: equities, fixed income securities, cash and cash equivalents, real estate, and commodities. Each of these asset classes has unique attributes that make them suitable for different kinds of investors looking to achieve specific financial objectives.


Equities are also known as stocks or shares. They represent ownership in a company and provide investors with the opportunity to benefit from the company’s growth in revenue or profits by way of capital appreciation or dividend payments.

Equities are high-risk investments because their value can fluctuate significantly over short periods due to changes in market conditions. The characteristics that make equities attractive include high return potential over the long-term and a relatively low correlation with other asset classes such as fixed income securities or commodities.

Fixed Income Securities

Fixed income securities are also known as bonds or debt instruments. These provide regular interest payments to investors until their maturity date when they repay the principal amount borrowed from investors at a predefined rate.

The characteristics that make fixed-income securities attractive include predictable returns based on interest payments received throughout their life span; lower risk compared to equity investments due to less volatility in prices; inflation protection through periodic coupon rate adjustments;

Cash and Cash Equivalents

Cash and cash equivalents refer to highly liquid assets such as savings accounts, money market funds, treasury bills (T-bills), or commercial paper issued by top-rated institutions that provide security against default risks.

Cash and cash equivalents are low-risk investments that offer little potential for capital appreciation, but they are essential for providing liquidity in times of financial crisis or when funds are needed quickly.

Characteristics that make cash and cash equivalents attractive include high liquidity, low risk; provides a stable source of income through interest payments on deposits or yields on short-term debt instruments.

Real Estate

Real estate refers to tangible assets such as properties, land, buildings, or homes. Real estate investments can provide income from rent or capital gains when the value of properties rises over time.

However, real estate is high-risk investment due to issues such as market illiquidity and regulatory changes affecting rental income streams adversely. The characteristics that make real estate attractive include low correlation with other asset classes and inflation protection through rental income adjustments and property appreciations over time.


Commodities refer to raw materials such as gold, oil or wheat used in industry or commerce. They can be traded on global exchanges where their prices fluctuate based on supply-demand dynamics and geopolitical risks affecting producers’ ability to meet demand.

The characteristics that make commodities attractive include diversification benefits by including an uncorrelated asset class in a portfolio; inflation protection through price increases due to commodity scarcity and geopolitical risks; potential for high returns during periods of economic instability.

Understanding each asset class’s unique characteristics is vital to determining what best suits an investor’s goals within their financial constraints. A well-diversified portfolio across asset classes can help reduce investment risk while providing the potential for more significant returns over the long term.

Factors to Consider in Asset Allocation

Investment Goals and Objectives

One of the most important factors to consider when allocating assets is your investment goals and objectives. These goals can vary depending on the investor’s age, financial situation, and individual preferences. Short-term goals might include saving for a down payment on a house or purchasing a car, while long-term goals may involve saving for retirement or funding a child’s college education.

When setting investment goals, it’s essential to have a clear understanding of your financial needs and how much risk you are willing to take on. Investors with higher risk tolerances may be more willing to allocate more assets toward equities, which are generally considered higher-risk investments but offer greater potential rewards over time.

Short-term vs Long-term Goals

It’s important to differentiate between short-term and long-term investment goals when creating an asset allocation plan. Short-term investors may prefer lower-risk investments such as cash, bonds or fixed income securities that provide modest returns over shorter periods but with less volatility.

Those with longer horizons should consider allocating more towards stocks that offer higher returns albeit at greater risk. The longer the investment horizon, the more likely it is that an investor will need to make changes in their asset allocation plan in response to changing market conditions or economic outlooks.

Risk Tolerance

Risk tolerance is another critical factor in determining an appropriate asset allocation strategy. The level of risk tolerance varies from person-to-person based on their life circumstances and personal preferences.

Younger investors with less financial obligations may have higher risk tolerances than older investors who have dependents or nearing retirement age. However, individuals should always aim for an appropriate level of diversification regardless of their risk tolerance levels.

B . Market Conditions and Economic Outlooks

Market conditions and economic outlooks are another essential factor for consideration when implementing an asset allocation strategy. Various economic indicators can significantly impact investments, including interest rates, inflation rates and geopolitical risks.

Interest Rates

Interest rates are a crucial factor in asset allocation because they have a direct impact on the returns of fixed-income securities. Higher interest rates will typically lead to lower bond prices while lower-interest rates increase demand and therefore higher bond prices.

Investors should be mindful of how economic conditions affect the interest rate environment when constructing their portfolios. For example, during periods of rising interest rates, investors may want to allocate more towards equities than bonds.

Inflation Rates

Inflation is another critical factor to consider when allocating assets. Inflation can significantly affect the purchasing power of cash and fixed-income securities over time.

Inflation erodes returns on low-yield securities such as money markets and short-term bonds. Investors with longer investment horizons generally need to allocate a more significant portion of their assets towards equities, which tend to outperform inflation over time.

Geopolitical Risks

Geopolitical risk has become an essential consideration in recent years due to changes in global trade tensions and rising geopolitical instability. These risks could result in significant financial impacts such as currency fluctuations or rapid drops in equity prices due to sudden changes in market sentiment.

Investors should be aware of these considerable geopolitical risks while making asset allocation decisions by diversifying their portfolio across different geographic regions or asset classes that have a lower correlation with each other but not directly affected by these risks.

Types of Asset Allocation Strategies

Asset allocation strategies refer to the different approaches that investors can take in deciding how to allocate their investment portfolios among various asset classes. These strategies differ based on the investor’s goals, risk tolerance, market conditions, and other factors. The following are three of the most common types of asset allocation strategies:

Strategic Asset Allocation

Strategic asset allocation involves setting a target or desired mix of assets for an investment portfolio and then sticking to that mix over time. This strategy typically involves a long-term perspective and focuses on achieving diversification across different asset classes.

The investor will periodically rebalance the portfolio back to its original target allocation if any specific assets have deviated significantly from their intended proportions.

The main advantage of strategic asset allocation is that it provides a solid framework for investors who want to maintain a disciplined approach to investing while minimizing transaction costs. However, it can be challenging to decide on an appropriate target asset mix and then stick with it when there are significant fluctuations in market conditions or economic factors.

Tactical Asset Allocation

Tactical asset allocation is a more active approach than strategic asset allocation as it involves making decisions based on short-term market movements or other changing factors such as political events, industry trends, or economic indicators. This strategy aims to take advantage of opportunities that arise in specific markets or sectors by adjusting the portfolio’s weightings accordingly.

The main benefit of tactical asset allocation is that it can potentially enhance returns significantly in certain market conditions by capitalizing on short-term opportunities while minimizing exposure to risks associated with fluctuating markets or economic developments. However, tactical allocations may also require frequent adjustments which could increase transaction costs over time.

Dynamic Asset Allocation

Dynamic asset allocation is similar to tactical asset allocation, but it involves making more frequent and significant changes to the portfolio based on market conditions. This strategy is based on a set of rules or algorithms that determine when to adjust the portfolio’s weightings or asset allocations. The goal of dynamic asset allocation is to generate higher returns while also managing risks effectively.

The advantage of dynamic asset allocation is that it can potentially produce better results than other strategies by adjusting quickly to changing market conditions, while still maintaining a disciplined approach to investing. However, this type of strategy requires expertise in financial modeling and algorithm development, which may not be practical for individual investors with limited resources.

Portfolio Rebalancing

Definition and Importance of Portfolio Rebalancing

Portfolio rebalancing is the process of adjusting the asset allocation of a portfolio to bring it back to its original target allocation. This is done by selling assets that have appreciated in value and investing the proceeds in assets that have underperformed, so as to restore balance to the overall portfolio.

The importance of rebalancing lies in its ability to control risk and maintain diversification. When a portfolio is first constructed, it generally has a specific asset allocation that reflects the investor’s goals, risk tolerance, and investment time horizon.

Over time, as some assets perform better than others, the portfolio’s balance can shift away from this target allocation. For example, if an investor’s target allocation is 60% equities and 40% fixed income securities but due to market fluctuations equity investments increase in value more quickly than fixed income investments do; then at some point equity investments may represent 70% or more of the portfolio.

This imbalance can increase risk because it means that a larger percentage of a portfolio’s total value is concentrated in one particular asset class or sector. By periodically rebalancing back to the target asset allocation, an investor can ensure that their portfolio remains diversified across different types of investments and reduces their exposure to any potential market risks.

How Often Should A Portfolio Be Rebalanced?

The frequency at which an investor should rebalance their portfolio depends on several factors such as investment objectives and personal preferences. Some investors prefer annual or biannual rebalancing while others prefer quarterly or monthly intervals.

One common approach for determining when to rebalance a portfolio is based on specific drift thresholds (the amount by which actual allocations deviate from targeted allocations). For instance, if your target asset allocation for stocks was set at 60%, you might want to consider readjusting your portfolio if the actual allocation moves to 65% or above.

If you set a similar threshold for bonds, say 40%, you would sell some of your stocks and use the proceeds to buy more bonds. This approach allows you to retain control over the risk level in your portfolio and set clear guidelines on when to take action.

Another approach is to rebalance at fixed intervals, such as annually or biannually. While this method allows for a consistent schedule, it may not always be ideal if market conditions are particularly volatile or if there are significant changes in an investor’s personal circumstances or goals.

Ultimately, the key is to find a rebalancing strategy that fits individual needs and goals while still retaining a disciplined approach that can help achieve long-term investment success. By periodically monitoring and adjusting asset allocations through rebalancing, investors can optimize their portfolios’ performance while maintaining their risk tolerance levels.

Monitoring Portfolio Performance

Measuring Portfolio Performance

Once you have created an asset allocation plan, it is important to monitor the performance of your portfolio over time. By doing so, you can ensure that your portfolio remains in line with your long-term investment goals and adjust as necessary to stay on track. There are several ways to measure portfolio performance, but one commonly used method is calculating the rate of return.

This involves taking the difference between the ending value of your portfolio and its beginning value, dividing by the beginning value and multiplying by 100. This will give you a percentage change in the value of your portfolio over a given period.

Another way to measure performance is through benchmark comparisons. Comparing your returns against a relevant benchmark can help determine whether or not you are achieving satisfactory returns relative to your objectives.

Evaluating Portfolio Performance against Benchmarks

Evaluating performance relative to benchmarks helps investors assess whether their investment strategy has delivered superior returns or if they could have achieved similar returns by investing passively.

A benchmark is a passive index that represents some aspect (e.g., size, style) of an actively managed investment strategy. Benchmarks should be selected based on what makes sense for an investor’s objectives as well as their financial situation.

For example, if an investor has a long-term horizon and high risk tolerance, they may choose more aggressive benchmarks like the S&P 500 or Russell 2000. For investors who prioritize income over capital appreciation, they may prefer more conservative benchmarks like bond indexes.

It is important for investors not only to compare their returns but also identify why their portfolios underperformed or outperformed against benchmarks. By understanding these factors such as position sizing or sector/factor exposures investors can make adjustments in accordance with their goals and values.

How does asset allocation change over time?

Asset allocation should evolve over time to meet your changing goals and risk profile. As you age, it often makes sense to reduce risk by shifting from stocks to more bonds and cash. Rebalance periodically to keep your allocation aligned.

7. What is risk tolerance?

Risk tolerance is your ability and willingness to lose money on your investments. If you have a high risk tolerance, you can accept more volatility. Lower risk tolerance means you want to prioritize preserving your investment capital.

8. How does risk tolerance impact asset allocation?

Investors with higher risk tolerance can allocate more to equities for higher potential returns. More conservative investors with lower risk tolerance should shift assets to fixed-income and cash to limit risk.

9. What is investment horizon?

Your investment horizon is the length of time you plan to hold investments to meet your financial goals. Short term horizons are 1-3 years while long term horizons can be 10+ years for goals like retirement.

10. How does investment horizon impact asset allocation?

Longer time horizons allow investing more heavily in stocks because you can ride out volatility. Short horizons call for more stable assets like bonds and cash to preserve capital.

11. What is diversification?

Diversification means spreading your investments across multiple asset classes and securities to reduce the overall risk and volatility of your portfolio.

12. How does diversification relate to asset allocation?

Asset allocation utilizes diversification by investing in different asset classes with varied risk profiles and return potential. This diversification reduces your exposure to losses in any single asset class.

13. What is the relationship between asset allocation and investment returns?

Asset allocation is a key driver of your portfolio’s risk-adjusted returns over time. Optimal allocation aligns your assets with your goals and maximizes returns for your risk profile.

14. How can asset allocation help manage risk?

Asset allocation manages risk through diversification across assets with differing levels of risk and market correlation. This reduces volatility compared to concentrating your assets in one class.

15. What is the difference between asset allocation and diversification?

Asset allocation looks at broad asset classes while diversification refers to specific securities. Asset allocation utilizes diversification but also considers the risk profile of each asset class.

16. How can investors diversify within an asset class?

Within an asset class like stocks, you can diversify by market cap, sector, industry, geography, growth vs. value, etc. This reduces exposure to any single segment of the market.

17. What is the correlation coefficient?

The correlation coefficient measures the relationship between the returns of two assets or asset classes, ranging from -1 to +1. Assets with correlations near zero are less likely to move in tandem.

18. How is the correlation coefficient used in asset allocation?

When constructing a portfolio, lower correlation between assets is desirable to maximize diversification. Assets with correlation coefficients near zero offer the benefits of diversification.

19. What is unsystematic risk?

Unsystematic risk is company or industry specific risk that can be reduced through diversification. For example, a lawsuit against one firm doesn’t affect the overall stock market.

20. How does asset allocation help mitigate unsystematic risk?

By diversifying across many stocks and bonds, asset allocation minimizes exposure to unsystematic risk associated with individual companies or sectors.

21. What is systematic risk?

Guide to Asset Allocation: Build Your Investment Portfolio

Systematic risk refers to macroeconomic factors and market conditions that affect the performance of the overall market. It can’t be avoided through diversification.

22. How does asset allocation help mitigate systematic risk?

While systematic risk can’t be eliminated, a balanced allocation across assets provides some downside protection in the event of market downturns driven by systemic factors.

23. What is a diversified portfolio?

A diversified portfolio holds a variety of asset classes and securities that have low correlations with one another. This reduces the overall risk profile compared to a concentrated portfolio.

24. How can investors measure asset allocation?

Investors can measure their asset allocation percentages by dollar amount or proportion of total portfolio value. Allocation software and reports from brokers provide this data.

25. What is a target-date fund?

Target-date funds hold a diversified mix of assets that automatically rebalances over time based on a target retirement year. They become more conservative as the target date approaches.

26. How can target-date funds help with asset allocation?

Target-date funds provide a diversified, professionally managed asset allocation in a single fund tailored to specific retirement dates. This simplifies asset allocation.

27. What is a 401(k) plan?

A 401(k) plan is an employer-sponsored retirement account that allows tax-deferred contributions invested in a variety of fund options selected by the employee.

28. How can 401(k) plans help with asset allocation?

401(k)s allow investors to create a diversified allocation across stock, bond, and other funds. Some also offer target-date funds as a simplified approach.

29. What is a Roth IRA?

A Roth IRA is an individual retirement account funded with after-tax dollars. Money grows tax-free and can be withdrawn tax-free in retirement.

30. How can Roth IRAs help with asset allocation?

Roth IRAs provide a tax-advantaged way for individuals to hold a customized, diversified portfolio of investments aligned with their goals.

31. What is a traditional IRA?

A traditional IRA provides tax-deferred growth on contributions that are often tax deductible. Distributions are taxed as ordinary income in retirement.

32. How can traditional IRAs help with asset allocation?

Traditional IRAs allow individuals to construct a diversified portfolio across asset classes that can compound returns over time on a tax-deferred basis.

33. What is a health savings account (HSA)?

A health savings account (HSA) is a tax-advantaged account for medical expenses. Contributions are tax deductible, funds grow tax-free, and withdrawals for medical costs are also tax-free.

34. How can HSAs help with asset allocation?

HSAs allow investors to hold a balanced, diversified portfolio of investments just like an IRA. This provides growth to cover future healthcare costs.

35. What is a certificate of deposit (CD)?

A certificate of deposit (CD) is a low-risk, FDIC insured savings account that pays a fixed interest rate over a set period of time, often 1-5 years.

36. How can CDs help with asset allocation?

CDs provide a very low-risk fixed income allocation. Laddering CDs with staggered maturity dates helps manage cash flows for spending needs.

37. What is a money market account?

A money market account is an FDIC insured deposit account that pays interest based on short-term interest rates. It offers easy access to your cash.

38. How can money market accounts help with asset allocation?

Money market funds provide stability and liquidity within an asset allocation as a cash equivalent. Interest rates are modest but principal is protected.

39. What is a high-yield savings account?

High-yield savings accounts are FDIC insured accounts that pay relatively higher interest rates than traditional savings accounts. They offer liquidity with minimal risk.

40. How can high-yield savings accounts help with asset allocation?

High-yield savings provide a cash allocation that earns more income than a traditional savings account with virtually no added risk.

41. What is a mutual fund?

A mutual fund pools money from many investors to purchase a professionally managed portfolio of stocks, bonds, or other assets based on stated investment objectives.

42. How can mutual funds help with asset allocation?

Mutual funds provide a simple, cost-effective way to implement your desired asset allocation. Funds cover all major asset classes, markets, and risk profiles.

43. What is a stock?

A stock represents a share of ownership in a company. Stocks have the potential for capital appreciation and dividend income but carry significant volatility and risk of loss.

44. How can investors allocate their assets in stocks?

Stocks help grow wealth long-term but volatility means allocation percentages depend on your risk tolerance and time horizon. Limit stocks as you near retirement.

45. What is a bond?

A bond is a fixed income security where the issuer owes debt to the investor. Bonds pay interest over time and repay the principal upon maturity, providing stable cash flows.

46. How can investors allocate their assets in bonds?

Bonds reduce portfolio risk and volatility. Conservative investors may allocate heavily to high-quality bonds. Shorter term bonds work for near-term goals.

47. What is a commodity?

A commodity is a basic physical good or resource, often used as raw materials. Common commodities include metals, energy, and agricultural products.

48. How can investors allocate their assets in commodities?

Commodities can diversify a portfolio, but prices are very volatile. Limit allocation to 5-10% for sophisticated investors only.

49. What is a real estate investment trust (REIT)?

A REIT is a company that owns and may operate real estate properties. REITs trade on exchanges like stocks and distribute 90% of taxable income as dividends.

50. How can investors allocate their assets in REITs?

REITs provide real estate exposure without direct property ownership. Conservative investors can allocate 10-20% to diversify and receive dividend income.

51. What is a hedge fund?

A hedge fund is an actively managed private investment portfolio that utilizes leveraged and complex strategies. Hedge funds cater to wealthy investors given high minimums.

52. How can hedge funds help with asset allocation?

For qualified investors, hedge funds provide alternatives to diversify beyond traditional stocks and bonds. However, they carry very high fees.

53. What is a private equity fund?

A private equity fund invests directly in private companies or acquisitions rather than public markets. They target above average growth over long holds.

54. How can private equity funds help with asset allocation?

Private equity enhances diversification but requires high net worth due to lack of liquidity and long lock up periods. Limit to 10-20% of portfolio if qualified.

55. What is a venture capital fund?

Venture capital funds invest in early stage startup companies with potential for above average growth in exchange for equity ownership.

56. How can venture capital funds help with asset allocation?

Like private equity, venture capital provides access and diversification to an alternative asset class for qualified investors. Limit allocation to 5-10% of portfolio.

57. What is a foreign currency?

Foreign currency refers to money denominated in another nation’s unit of exchange. Changes in exchange rates impact the value relative to one’s home currency.

58. How can investors allocate their assets in foreign currencies?

Foreign currencies diversify away from any single currency. Limit overall allocation to 5-15% for suitable investors able to manage exchange rate volatility.

59. What is a precious metal?

Precious metals like gold, silver, platinum, and palladium are rare natural elements prized for industrial and decorative uses. They can also be used as investments.

60. How can investors allocate their assets in precious metals?

Precious metals provide an inflation hedge and portfolio diversification. Limit overall metals allocation to 5-10% given the volatility.

61. What is a collectible?

Collectibles are physical items prized by collectors and investors, such as art, antiques, coins, stamps, wine, and memorabilia. Scarcity and demand drive value.

62. How can investors allocate their assets in collectibles?

Collectibles offer diversification and potential to appreciate but have narrow markets. Allocate only 1-5% to sophisticated investors able to properly value and manage collectibles.

63. What is a rental property?

A rental property is real estate owned with the intent of renting to tenants rather than living in the property. The rental income provides returns.

64. How can investors allocate their assets in rental properties?

Investors can use rental properties to diversify into real estate. The level of allocation depends on your experience as a landlord and desire for active management.

65. What is a vacation property?

A vacation property or second home provides periodic personal use with the ability to rent the property to vacationers when not in use. This defrays ownership costs.

66. How can investors allocate their assets in vacation properties?

Vacation properties should align with lifestyle goals rather than pure investment return. Limit allocation based on your ability to actively manage rentals if not for personal use.

67. What is a timeshare?

A timeshare provides shared ownership of a vacation property whereby multiple owners have rights to use the property based on a fixed schedule.

68. How can investors allocate their assets in timeshares?

Timeshares are not ideal investment assets given high fees and limited control. Only consider if aligned with your vacation needs and limit investment allocation.

69. What is a business?

A business is an enterprise, company or venture that sells products or services to generate revenue and profit. Business ownership provides the potential for growth and income.

70. How can investors allocate their assets in businesses?

Existing businesses provide diversification but require extensive due diligence. Limit allocation based on your experience operating a company. Startup investing is very high risk.


Asset allocation plays a critical role in helping investors achieve their long-term investment objectives. By diversifying across asset classes and periodically rebalancing portfolios, investors can build a well-structured portfolio that balances risk and return goals. Additionally, monitoring performance is essential in making informed decisions about how to allocate assets going forward.

Guide to Asset Allocation: Build Your Investment Portfolio

Evaluating the performance of a portfolio against appropriate benchmarks is an important tool for understanding how your investments are performing relative to peers as well. By taking these steps and remaining disciplined, investors can be more confident in their investment strategies and more likely to meet their long-term goals.